Whilst commonly used and accepted as medium in which to interact and verify an item, they are very simple to copy and reproduce in volume. They are also used to hack mobile phones by imbedding malicious URL’s containing virus and Trojans.
Can be expensive, easily reproduced and require a specific reader that’s not consumer friendly to interact with.
NFC tags can be expensive, easily reproduced and require a specific reader that’s not consumer friendly to interact with. Also to get the full benefits of the technology, a network of Reader Beacons needs to be set up in the location where products are held or pass through.
Each pattern on each individual item is totally unique making it impossible to copy.
Once an item is purchased, the item and pattern is flagged in the database as sold, preventing a second positive scan of the same pattern or the reuse of an old/discarded pattern.
Every scan of a pattern captures valuable user data, including GPS location, time & date, user IP and an image of the item.
It does not require the customer to purchase expensive hand-held readers, or supply-chain partners to install an expensive network of LBS Beacons or additional IT infrastructure.
The system can also provide a Product Marketing Interaction tool enabling a manufacture to provide a customer with valuable information or education on their product, or engage them further with additional marketing or branding material.
Both offline and online brand protection can lead to increased sales and a more resilient business. Cheap fakes can ultimately steal from your bottom line and damage your brand reputation and its overall value. Our product protection and authentication technology is a giant leap forward in mitigating this risk to ensure that this value is retained for continued business growth.
Consumers are more informed and more demanding of manufacturers, their products and the ever-competitive marketplace. Now more than ever, it is time for you to engage more directly with your customers to understand them further and add further value. Our advanced marking system can be deployed as a customer interaction or engagement tool to provide this opportunity.
Unintentional or deliberate theft costs companies hundreds of millions of dollars each year. In Australia, 70%* of business fraud losses are from existing and former staff, costing businesses over $1.5 billion per year. Most of this is from the theft of tools, mobile plant and equipment, IT equipment, and office supplies. We can provide low cost, adaptable anti-theft solutions that both deter theft and prove 100% ownership.
Brands spend many millions of dollars, protecting the authenticity of their intellectual IP, but they often contribute little or nothing protecting their physical products from counterfeits and illegal copies. However, it is the Product that usually embodies your brand. Chameleon can provide a simple way to protect your products and enable your customers to quickly and accurately authenticate these physical products.
Your company’s success and profitability in highly competitive global markets hinge on assuring your customers that your products are genuine and of the quality, they both expect and pay for. Chameleon’s product marking system can provide you with a simple tool to provide such assurance to your customer, as well as import/export authorities.
Counterfeiting is one of the fastest-growing industries in the world. It’s a $1 trillion+ global problem and is not a victimless crime. We are exposed to fake and often dangerous goods daily. Chameleon’s simple, low-cost Anti-Counterfeiting solutions can address this problem in a meaningful way that increases your brand value and lifetime customer value.
How does our technology work?