Protect your product and brand from counterfeit, tampering and illegal replication.

Our perfect fit, industry specific anti-counterfeit technologies connect your physical products to the digital world protecting their authenticity and value.


Patented Technology

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Industries we protect

  • Wine and champagne
  • Meat and seafood
  • Wellness products
  • Baby food and formula
  • Perishable products
  • Luxury brands
  • Pharmaceuticals

Brand Protection

Both offline and online brand protection can lead to increased sales and a more resilient business. Cheap fakes can ultimately steal from your bottom line and damage your brand reputation and its overall value. Our product protection and authentication technology is a giant leap forward in mitigating this risk to ensure that this value is retained for continued business growth.

Customer Engagement

Consumers are more informed and more demanding of manufacturers, their products and the ever-competitive marketplace. Now more than ever, it is time for you to engage more directly with your customers to understand them further and add further value. Our advanced marking system can be deployed as a customer interaction or engagement tool to provide this opportunity.

Workplace Theft

Unintentional or deliberate theft costs companies hundreds of millions of dollars each year. In Australia, 70%* of business fraud losses are from existing and former staff, costing businesses over $1.5 billion per year. Most of this is from the theft of tools, mobile plant and equipment, IT equipment, and office supplies. We can provide low cost, adaptable anti-theft solutions that both deter theft and prove 100% ownership.

Product Authentication

Brands spend many millions of dollars, protecting the authenticity of their intellectual IP, but they often contribute little or nothing protecting their physical products from counterfeits and illegal copies. However, it is the Product that usually embodies your brand. Chameleon can provide a simple way to protect your products and enable your customers to quickly and accurately authenticate these physical products.

Supply Chain Tracking

With Supply Chains fast becoming less local and more international they also become less transparent, often being outsourced to 3rd-party logistics (3PL) service providers, with potentially different agendas than the manufactures of the products they deliver. Chameleon can provide your business with systems that can provide tools to track your goods globally across all modes of transport and storage.

Quality Assurance

Your company’s success and profitability in highly competitive global markets hinge on assuring your customers that your products are genuine and of the quality, they both expect and pay for. Chameleon’s product marking system can provide you with a simple tool to provide such assurance to your customer, as well as import/export authorities.


Counterfeiting is one of the fastest-growing industries in the world. It’s a $1 trillion+ global problem and is not a victimless crime. We are exposed to fake and often dangerous goods daily. Chameleon’s simple, low-cost Anti-Counterfeiting solutions can address this problem in a meaningful way that increases your brand value and lifetime customer value.

Authentication. Tracking. Interacting.

How does our technology work?

Can generate trillions of unique patterns.

Simply and quickly applied.

Each unique pattern is stored securely in an encrypted database.

Authentication via smartphone

Billions of unique, stable, ‘fingerprints

Custom designed carrier according to the application required

Can be incorporated into printer ink cartridges

Can be visible or invisible

Counterfeit, tampering and illegal replication.

Counterfeiting is one of the fastest growing industries in the world, worth more than $1 Trillion dollars each year with much of that profit going to organised crime.

It is a very serious global problem and affects a wide range of businesses and industries.

Counterfeiters take advantage of our trust in trademarks and brand names. In the process they destroy businesses, and even endanger lives.

Sophisticated fake products crop up in everything from fake handbags and wine to fuel and pharmaceuticals.

Chameleon’s cutting-edge technology provides tailored anti-counterfeiting solutions, brand protection, and product authentication to customers worldwide.

Why choose Chameleon

Cutting-edge technology

Chameleon operates around the world using our cutting edge anti-counterfeiting solution to protect businesses from counterfeiting and theft.

Chameleon’s unique product and premium services can provide the protection and security you need, saving you time and money.

  • Discourages theft
  • Enhanced stock control
  • Goods journey tracking
  • Enhance Consumer Engagement
  • Instant qualified proof of authenticity
  • Traces distribution of goods and parts
  • Easier recovery of stolen goods
  • Indisputable proof of ownership

Customer feedback

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Mary Scott
Founder & CEO

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John Borthwick
Founder & CEO

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Jane Bill
Founder & CEO

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