Using our patented SplatCode™ technology we transform the universally accepted QR code, by cryptographically pairing a unique individual SplatCode™ to a QR code. This creates a unique SmartQR® code digital identity on each and every individual product.
This unique SmartQR® code is then applied to your product’s packaging, labelling or on a tamper-proof seal by your packaging supplier or printer. It’s then scanned by the customer’s smartphone, just like you scan a standard QR code.
Once scanned, the SmartQR® code connects to our cloud platform, and enables the consumer to verify the product authenticity within a few seconds. Once verified, your brand can engage with the customer with your customised brand content. Every interaction with a SmartQR® code is logged, including geolocation, date/time, user ID and IP address.
Our SmartQR® solution is designed to detect potential counterfeits so you can better protect your brand’s reputation, your customers and your business.
Our SmartQR® solution provides unlimited opportunities to personalise your brand’s engagement with your customers based on their data profile – whoever or wherever they are.
Our solution is easy to implement and requires no special equipment. All you need is a SmartQR® code and your customised content to be delivered through our platform.